Privacy Policy

Effective date: 21 August 2025

Website: https://www.mophet.com (the “Website”)

Controller/Operator: Ramot Ba’ir (“Company”, “we”, “us”, “our”)

Contact: Yehuda Halevi 10, Tel Aviv, Israel • +972-3-5678910 • mophet@ramotbair.co.il

1. Scope

This Privacy Policy explains how we collect, use, share and protect information about visitors to the Website and individuals who contact us through it.

2. Information we collect

• Information you provide: name, email, phone, city, company, message content, attachments, preferences, and any other information you choose to submit via forms or contact channels.
• Information collected automatically: IP address, device and browser data, pages viewed, referring pages, timestamps, general location based on IP, and identifiers set by cookies, pixels or similar technologies.
• Optional marketing and analytics data: where you consent to cookies or tracking, we may receive aggregated insights about visits, conversions and campaign performance.

3. Why we use your information

We process personal data for the following purposes:

1. To operate, maintain and secure the Website.
2. To respond to inquiries and provide customer service.
3. To send service messages and, where permitted, marketing communications.
4. To measure and improve site performance and user experience.
5. To comply with legal obligations and exercise legal rights.

4. Legal bases (EEA/UK visitors)

Where the GDPR or UK GDPR applies, our legal bases are: consent, performance of pre-contractual steps at your request, legitimate interests in operating and improving the Website, and compliance with legal obligations. You may withdraw consent at any time without affecting prior processing.

5. Cookies and tracking

We use:

• Essential cookies to make the Website work.
• Analytics cookies to understand usage and improve performance.
• Marketing cookies to measure campaigns and, where applicable, show relevant content.

Where required, non-essential cookies are used only with your consent. You can manage preferences through our cookie banner (if presented) or via your browser settings. Blocking some cookies may affect site functionality.

6. How we share information

We share personal data only as needed for the purposes above:

• Service providers such as hosting, security, analytics, CRM, form and email services, acting on our instructions.
• Professional advisers and authorities where necessary to protect rights, safety or comply with law.
• Corporate transactions such as a merger or asset transfer, subject to appropriate safeguards.

We do not sell your personal data.

7. International transfers

Your information may be processed in countries outside Israel. Where required, we use appropriate safeguards such as standard contractual clauses or rely on adequacy determinations.

8. Data retention

We keep personal data only as long as needed for the stated purposes or as required by law. Typical periods are:

• Inquiry records: up to 24 months after last interaction.
• Marketing contact details: until you unsubscribe or object.
• Technical logs and analytics data: up to 12 months, often aggregated or anonymized sooner.

9. Security

We apply technical and organizational measures designed to protect personal data, taking into account the nature of the information and the risks involved, including measures consistent with Israel’s Privacy Protection Regulations (Data Security), 2017. No method is completely secure, and we cannot guarantee absolute security.

10. Your rights

• Israel: you may review and request correction or deletion of information about you, subject to law.
• EEA/UK (where applicable): you may request access, rectification, erasure, restriction, portability and object to processing. You also have the right to lodge a complaint with your local supervisory authority.
• Marketing: you can opt out at any time by using the unsubscribe link in emails or by contacting us at mophet@ramotbair.co.il.

11. Children

The Website is intended for individuals 18 years and older. We do not knowingly collect personal data from children. If you believe a child has provided data, contact us to request deletion.

12. Third-party sites

The Website may include links to third-party sites or services. Their privacy practices are not covered by this Policy. Review their policies before providing personal data.

13. Changes to this Policy

We may update this Policy from time to time. The “Effective date” shows the latest version. Material changes will be highlighted on the Website where practicable.

14. Contact

For questions or requests regarding this Policy or your personal data, contact:

Ramot Ba’ir

Yehuda Halevi 10, Tel Aviv, Israel

+972-3-5678910

mophet@ramotbair.co.il